Vol. 53, Issue 2, 2019April 15, 2019 EDT
FIXING EVER-READY: REPAIRING AND STANDARDIZING THE TRADITIONAL SURVEY MEASURE OF CONSUMER CONFUSION
FIXING EVER-READY: REPAIRING AND STANDARDIZING THE TRADITIONAL SURVEY MEASURE OF CONSUMER CONFUSION
Eric D. DeRosia, FIXING EVER-READY: REPAIRING AND STANDARDIZING THE TRADITIONAL SURVEY MEASURE OF CONSUMER CONFUSION, 53 Georgia Law Review 613 (2019).